Jun 11, 2022
https://restauranttopia.com/episode-114-developing-a-swot-analysis-for-your-restaurant/
What is a SWOT Analysis – INTERNAL - Strengths,
Weaknesses |EXTERNAL - Opportunities, Threats
Why conduct a SWOT?
- So YOU understand where you stand
- So your Management understands where you stand
- So your Employees of ALL levels understand where you stand
- TAKE ACTION
Who should be a part of this analysis? – All
Managers – FOH, BOH, assistants as well as Chefs
- “But Dave, my FOH and BOH don’t get along…” You might have
uncovered your first Weaknesses
- Once you’ve completed this project, develop a presentation to
the entire staff on what you are going to work on
How: SPEND TIME BEFORE – Set a number for the
initial list… would recommend a stretch goal.
- Go thru the list yourself beforehand and make the list five
more than you could come up with.
Strengths:
- Areas you do best – Have fun and let your staff brag a little…
Also, be Self Aware and Honest.
- Culture, Quality of Food, Profitability, Price Point, Service,
Cleanliness, Promotions, Bar Business, Advantage of others in your
area – certain Cuisine, Memorable Décor, Marketing campaigns
- Once you have a list – Go thru and rank the Top 5 that return
the best for Operations (PROFITS!)
Weakness:
- Areas you feel need improvement – Be Honest, Candid and invite
the same from your Staff
- Culture, lack of training, outdated equipment, Slow POS,
Turnover…
- Training is a weakness in most local, independently owned
restaurants: OWN IT and Improve!
- Set up a Training Team to help put together a program for the
future.
- New Hires and Current Staff
Help: - Go thru ahead of time and make a list of all the
areas of Restaurant to help meeting along
- Culture, Technology, People, Food, Equipment, Suppliers,
Communication, Menu, etc.…
- The More time you spend thinking and planning ahead of this
meeting, the better it will go.
Opportunity:
- Opportunities to get better
- How can Areas of Weakness be improved?
- How you can double down on Strengths
- This is a tricky area – just because you identify something as
a weakness, it might not yield as good as results if you doubled or
tripled down on a Strength
- Example – You may feel you have a lack of Promotions on slow
nights, but Doubling down on ways to find opportunities on your
busy nights will most likely yield better results than trying to
make the Slow nights busy. Josh Kopel Example:
Sweatpants vs. Dessert
Threats:
- What things could harm your business? What is Competition
doing? What Threats do your weaknesses Expose (Bad Culture = More
Turnover)
- Supply Chain, Inflation, New Competition, Missing Trends
WORK ON PRESENTATION TO STAFF – Only include things you are
going to work on and thru…
https://restauranttopia.com/episode-114-developing-a-swot-analysis-for-your-restaurant/
https://restauranttopia.com/text/
Join other independent restaurant owners and professionals on
our VIP Text Club and get access to exclusive content, industry
news, deals, insights, announcements, pro-tips, and more!
join our mailing list and get our newsletter: https://lp.constantcontactpages.com/su/dojKlZ5
Enter your email and get the very latest from
Restauranttopia - marketing tips and insights, announcements, pro
tips, and more! And don’t worry, we hate spam too!
Check out the show notes at https://restauranttopia.com/category/podcast-episodes/
Facebook: https://www.facebook.com/Restauranttopia/
LinkedIn: https://www.linkedin.com/company/restauranttopia
Instagram: https://www.instagram.com/restauranttopia/
YouTube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag
Brian Seitz https://www.linkedin.com/in/brian-j-seitz-j-d-19863616/
David Ross https://www.linkedin.com/in/david-ross-b6b39175/
Anthony Hamilton https://www.linkedin.com/in/anthony-hamilton-5805013a/